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Innovation Matrix &

support vehicle

S&P 500 lifespans continues to shrink, requiring new strategies for navigating creative destruction. The 33-year average tenure of companies S&P 500 is forecast to shrink to just 12 years by 2027. At the current churn rate, about half of S&P 500 companies will be replaced over the next ten years.

The innovation Ambition Matrix 'The Golden Ratio'

The survival skills needed will be largely related to expanding your critical thinking abilities and developing a mindset that adapts naturally to rapidly changing conditions. Organizations also need to look at their ambidexterity level and dynamic capabilities and carefully select their exploitation vs. exploration approach towards innovation.


'The Golden Ratio'  Innovation Matrix Model is not a one-fit model and always relevant for every company in various industries. It is rather a delicate reminder that companies that want to grow alongside their customers, that want to explore technology applications and that want to be ambidexterity leaders are ought to look at creating a balance in their strategic innovation agenda. 

Organizations can do so via several innovation support vehicles. One more time and resources intensive when taken on in-house than others that are less when outsourced.

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